Market research company Screen Digest suggests that mobile TV will enjoy significant revenue in the coming years. According to their new study, by 2011 there will be 130 million mobile TV users globally, and the global consumer revenue for mobile TV services will be worth €4.7 bn ($6.3 bn). Of this amount, mobile broadcast TV will account for €3.3 bn and cellular unicast TV €1.4 bn.

Approximately 90% of mobile TV revenue will be based on monthly subscription fees, whereas pay-per-view and pay-per-day models will play only a minor role.The market is expected to grow in all areas and regions. In 2011, it is anticipated that mobile TV will generate almost €2 bn in Europe, €1.8 bn in North America and €1 bn in South Korea and Japan.The consumer market for mobile TV services in 2006 amounted to €170 m, divided quite evenly between European and Asian (South Korea and Japan) markets, with the North American market reaching only a minor share. Looking at these figures, North America will witness the fastest growth in the future.

“Mobile TV’s revenue potential is greater than that of games or even music due to the mass market nature of the product”, believes Screen Digest Mobile TV specialist, Ronan de Renesse. Further, he anticipates that customers will subscribe to ‘simulcast’ channels – that is, simultaneous broadcasts of conventional TV programming.The scope of the study undertaken by Screen Digest focused on consumer revenues. In addition to these, there will be other revenue sources for mobile TV, such as advertising. [more]

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